THE BRAND

 Managing marketing and social media for a terrain park program is a fast-paced, ever-evolving effort that blends branding, content creation, community engagement, and event promotion—all tailored to the unique energy of the snow sports world. In an environment where moments matter, capturing and sharing the excitement in real time is essential. Social media thrives on immediacy, and showcasing the latest tricks, park updates, and live event highlights keeps the audience engaged and connected. The core objectives include promoting the park’s features and events, building a loyal and interactive following, engaging deeply with the freestyle skiing and snowboarding communities, driving participation, and amplifying the visibility of sponsors and partners. 

 Combining ski area terrain park marketing with general resort marketing and social media efforts is a strategic way to create a unified brand presence while engaging both core freestyle enthusiasts and broader resort visitors. A key element is maintaining a consistent brand voice across all channels, but with enough flexibility to appeal to different audiences. For the general resort feed, the tone should remain inclusive and family-friendly, while terrain park content can carry a more youthful, energetic vibe that still aligns with the resort’s core values of safety, fun, and outdoor adventure. 

 Freestyle ski and snowboard events generate significant attention and energy for the resort, drawing in spectators, participants, and sponsors alike. By hosting a range of events—such as banked slalom, rail jams, and slopestyle competitions—we can cater to all skill levels and promote an inclusive, high-energy atmosphere. These events not only elevate the mountain's profile but also foster community engagement and brand visibility for sponsors